Google Ads

1. Create a google ads account (Ongoing)
   
   
   

2. Create a capaign
   
   Capaign Goal →
   Website Traffic (To visit website)
   Lead Generation (Offering demos and sign up)
   Brand Awareness ( To exposure of the website)
   
   We will choose Website Traffic
   
   
   Campaign Type →
   Search (Shows in google search result)
   Display (Display in other website)
   
   We will choose Search
   
   
   Set Targeting →
   Select Relevent Keyword
   Location: Target audience based
   Language: English
   
   
   
   
   

3. Create Ads
   
   - Write a headline (30 characters max per line, up to 3 lines)
   - Write short description (90 characters max per line, up to 2 lines)
   - User url (https://docs.eagle3dstreaming.com/wiki/ )
   
   
   
   
   
   

4. Set a Budget & Bidding
   
   bid is done for keyword
   
   - It can be adjusted based on performance
   - Set max cost per click(cpc) : $1
   
   
   
   
   
   
   
   
   
   
   
   What Happens After You Create a Google Ads Campaign:
   
   
   - Reviews based on ad text, keywords, and destination URL and ad policy
   - ads will start appearing when people search for the keywords targeted ( 3D streaming Unreal Engine)

The position of ad depends on:

• bid amount

• ad quality score (how it measured need to check)

• Relevance of landing page

Google Ad Rank = Bid × Quality Score

Max CPC → max cost per click

Get Charged for Clicks

• only pay when someone clicks ad.

• daily budget limits how much can spend.
  
  
  
  
  

can do

• Pause or edit your ad

• Add or remove keywords