Optimize Ads to reach correct people

1. Add Negative Keywords

Block unrelated traffic from terms

2. disable Broad Match (default setting)

When you enter a keyword like:

linux pixel streaming

Google treats it as broad match, and may show your ad for anything vaguely related, like:

– free pixel streaming

– unreal engine streaming windows

– best linux apps

– pixel game streaming

This leads to wasted budget and irrelevant clicks.

2. Use Only Exact Match Keywords

Target only the people searching core phrases

3. Focus on location : set location

4. Choose days and hours when audience is most active

5. Decrease daily budget